Product
Product Manager
Chicago, IL
Contract
About Ydpay
Engineering at Ydpay is all about clarity, creativity, and commercial impact. Our Growth team turns bold ideas into campaigns that connect with millions. We work across channels and teams to build a brand that earns attention and drives results, shaping how people see, understand, and engage with our products.We're looking for a Crypto Marketing Manager to develop creative, engaging campaigns that position Ydpay as the top market choice.Up to shape what's next in finance? Let's get in touch.
About Role
Engineering at Ydpay is all about clarity, creativity, and commercial impact. Our Growth team turns bold ideas into campaigns that connect with millions. We work across channels and teams to build a brand that earns attention and drives results, shaping how people see, understand, and engage with our products.We're looking for a Crypto Marketing Manager to develop creative, engaging campaigns that position Ydpay as the top market choice.Up to shape what's next in finance? Let's get in touch.
Key Responsibilities
- Identifying customer needs and behaviour to create data-driven content that drives conversion
- Designing impactful go-to-market product launches by owning development of audience strategy, messaging, and communication strategies
- Developing research plans to uncover customer insights, steer and validate product and marketing roadmaps, and stay on top of the competitive landscape
- Creating market-leading campaign calendars designed to drive engagement across the entire funnel, from acquisition to retention
- Owning tone of voice and style guides, adapting global campaigns aligned to local nuances
- Running experiments to test hypotheses and provide analytical insights to inform the go-to-market strategy
- Scaling creative marketing efforts globally by operationalising resources, such as playbooks for regional marketing teams
What you'll need
- Fluency in English (native level)
- 5+ years of B2C marketing experience in a fast-paced environment (preferably a hyper-growth global tech company)
- An interest in the crypto industry
- Excellent communication and interpersonal skills
- Passion for Revolut’s products and features
- Knowledge of markets and the competitive fintech or payments landscape
- Extensive experience developing stories and compelling content to drive conversion
- Experience setting strategic direction and project managing complex campaigns that require input and execution from cross-functional teams
- An impressive track record of planning and creating editorial and commercial content
- The ability to analyse and distil data into actionable insights that inform campaign strategy and product development
- To be a charismatic people-person with the ability to talk to anyone and work in an evolving, growth environment
Qualification/Stack
- A minimum of an OND in any business related discipline
- A minimum of 2 years experience in a sales role for credit products in a financial institution
- Demonstrable knowledge of credit risk analysis
- A good knowledge of financial analysis is an added advantage
- Must be resident in Bodinga, Tambuwal Shagari, Silame, Wammako, Sokoto north, Sokoto south, Dange Shuni, Kware, Tangaza and Illela.
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